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Corporate Food Fight: Smucker's Throws Down the PB&J Gauntlet Against Trader Joe's

Jun. 1973: Lunch in the car, Hylan Boulevard, Staten Island (Arthur Tress / Documerica)

Photo by Documerica on Unsplash

Grab your lunch boxes and legal briefs, because the snack world just got spicy. J.M. Smucker Co. is throwing serious shade at Trader Joe’s, filing a lawsuit that basically says, “Those PB&J sandwiches look too much like our Uncrustables!”

The Crustless Controversy

Apparently, Smucker is big mad about Trader Joe’s new frozen sandwiches, claiming they’ve stolen the company’s signature crimp design and packaging aesthetic. We’re talking round, crustless sandwiches with those distinctive pie-like edge markings that scream “I was made in a food lab, not by your loving hands”.

Intellectual Property Throwdown

The lawsuit alleges that Trader Joe’s is basically committing intellectual property identity theft. Smucker says their blue packaging and bite-marked sandwich graphic are sacred territory. They’re not just asking for damages - they want ALL of Trader Joe’s sandwich stock destroyed. Talk about corporate drama!

The Bigger Picture

This isn’t Smucker’s first rodeo in defending their sandwich empire. They’ve previously sent cease and desist letters to smaller companies, proving they take their crustless craft seriously. Trademark lawyer Michael Kelber suggests these cases often get settled before trial, because nobody wants a prolonged legal food fight.

Bottom line: In the cutthroat world of convenience food, even a humble PB&J can spark an epic corporate showdown. Stay tuned, snack enthusiasts!

AUTHOR: cgp

SOURCE: The Mercury News