Get ready to witness cultural magic as the San Francisco Lowrider Parade is breaking boundaries with its first-ever live TV broadcast on CBS Bay Area’s KPIX. On September 20, local radio superstar Chuy Gomez and reporter Sara Donchey are teaming up to bring this epic celebration of Latino heritage directly into your living room.

More Than Just Cars, It’s a Cultural Revolution

This isn’t just another parade – it’s a rolling testament to San Francisco’s vibrant Latino community. Over 300 jaw-dropping lowriders will cruise through the streets, representing not just automotive artistry, but decades of cultural resilience and neighborhood pride. Women-led car clubs are leading the charge, proving that this scene is about empowerment, not just horsepower.

Cash, Competition, and Community

If you’re thinking this is just a leisurely drive, think again. The “King of the Streets” Hopping Competition is offering a whopping $10,000 cash prize, turning this parade into a high-stakes cultural showdown. Participants have until August 31 to register and prove they’ve got the most impressive hydraulics in town.

Celebrating Roots and Resilience

Organized by the San Francisco Lowrider Council and Cultura y Arte Nativa de Las Américas (CANA), this event is a love letter to the city’s Latino roots. It’s not just about showcasing beautiful cars – it’s about uplifting local businesses, artists, and preserving cultural traditions that make San Francisco the incredible melting pot it is.

Mark your calendars for September 20, 1-3 p.m., and get ready for a broadcast that’s guaranteed to be as colorful, dynamic, and passionate as the community it represents.