The infamous Fyre Festival, a cautionary tale of millennial hubris and marketing gone wrong, has officially hit rock bottom – and then started digging.

In a bizarre twist of entrepreneurial desperation, festival founder Billy McFarland has sold the festival’s brand on eBay for a measly $245,300, proving that some dumpster fires just never truly burn out.

The Fall of a Festival Fraud

What was once a viral sensation of epic festival failure has now been reduced to an online auction. The brand that promised luxury, delivered disaster, and became a meme goldmine, sold with 175 bids from 42 hopeful buyers. McFarland, who previously served time for wire fraud, livestreamed the auction with a mix of sardonic humor and apparent resignation.

From Cheese Sandwiches to Second Chances

Remember the 2017 fiasco where attendees were promised a glamorous Bahamas experience and instead received disaster relief tents and sad cheese sandwiches? McFarland hasn’t forgotten – and apparently, neither has the internet. After attempting to resurrect the festival in 2023 with promises of a Mexican island venue, the brand has now been put up for sale.

The Final Laugh

In a statement dripping with performative sincerity, McFarland claimed he’s passing the torch to “build a global entertainment brand” – which roughly translates to “someone else can deal with this mess now”. The brand’s new mysterious owner presumably knows exactly what they’re getting into: a legendary cautionary tale wrapped in social media infamy.