Indie Film Haven Saves Itself: How the Roxie Theater Just Secured Its Epic Survival Story

Photo by Philippe Gauthier on Unsplash
San Francisco’s beloved indie film sanctuary just pulled off a cinematic miracle that would make even the most hardened tech bro shed a tear. The historic Roxie Theater has officially purchased its own building, effectively telling potential gentrification efforts to take a hike.
After decades of renting and navigating the treacherous San Francisco real estate landscape, this 113-year-old cultural gem has secured its permanent home for a cool $5 million. The purchase includes not just the main theater, but also the Little Roxie and the adjacent Dalva bar - because why not make movie magic even more delicious?
A Community Triumph
The theater’s epic fundraising journey saw them raise an impressive $5.5 million, proving that San Francisco still has a beating heart for independent cinema. Executive Director Lex Sloan described the moment of purchase as pure joy, with staff cheering and celebrating a future finally free from the constant specter of potential displacement.
More Than Just Movies
But wait, there’s more! The Roxie isn’t just resting on its laurels. They’re planning some serious upgrades, including new doors, a fresh projector, and - hold onto your craft cocktail - wine and movie-themed drinks from Dalva. Because nothing says “film experience” like a perfectly paired libation.
Looking Forward
With ticket sales recovering post-pandemic and now owning their space, the Roxie is positioning itself as a resilient cultural institution. They’re committed to keeping ticket prices affordable and continuing to be a sanctuary for indie film lovers in a city that sometimes feels more algorithm than art.
San Francisco, take note: this is how you preserve cultural spaces in the face of relentless urban transformation.
AUTHOR: mei
SOURCE: SFist