Remember the days when peeling game pieces off your McDonald’s fries was the highlight of your fast-food experience? Well, nostalgia meets tech in the latest comeback of the legendary Monopoly game.

McDonald’s is reviving its iconic Monopoly promotion with a modern twist that’ll make tech-savvy millennials and Gen Z-ers swoon. Gone are the days of physically collecting tiny game pieces – now, it’s all about the app. Starting October 6th, players can dive into a digital Monopoly experience exclusively through the McDonald’s loyalty program.

A Digital Glow-Up

The game’s gotten a serious upgrade. While some food items will still feature physical game pieces you can scan, most of the action happens in the app. Collecting digital property pieces could score you everything from free food to jaw-dropping prizes like a cool $1 million cash, 1 million American Airlines miles, and even a brand new Jeep Grand Cherokee.

A Scandalous History

But let’s not forget the game’s wild past. In 2001, McDonald’s Monopoly was embroiled in a massive fraud scandal that sounds like a Hollywood screenplay. Jerome “Uncle Jerry” Jacobson, a security official, masterminded a scheme that defrauded the company of over $20 million by rigging game piece distributions. The FBI eventually busted the operation, turning the promotion into true crime fodder.

Why This Matters

Beyond the fun and games, this is a strategic move for McDonald’s. The loyalty program is a key growth strategy, with CEO Chris Kempczinski revealing that members more than double their visits. It’s not just about winning prizes – it’s about creating a digital ecosystem that keeps customers coming back for more.

So, Bay Area foodies and tech enthusiasts, are you ready to turn your McDonald’s runs into a digital treasure hunt?