In the wild world of San Francisco real estate, BXP is proving that sliding into DMs isn’t just for dating apps, it’s now a legit business strategy. 🌉

When local businesses like Cheeky Bits and Burger Littles were struggling to find their footing, BXP swooped in with an offer that seemed too good to be true: free rent and a chance to set up shop in the prestigious Embarcadero Center. 💼

A New Approach to Retail Recruitment

After watching national brands flee the area faster than tech workers during the pandemic, BXP decided to get creative. Their strategy? Crowdsource recommendations from their own employees and then personally reach out to local businesses via Instagram. Talk about corporate hustle meets social media magic. 📱

Beyond Just Real Estate

This isn’t just about filling empty storefronts. BXP is essentially creating a curated ecosystem where local businesses can thrive, offering perks like free email advertising and flexible lease terms that feel more like a partnership than a traditional landlord-tenant relationship.

Making Downtown Cool Again

With roughly 70% retail occupancy, BXP is betting on local charm and community connection to revitalize the Financial District. And honestly? We’re here for this entrepreneurial experiment that could reshape how commercial real estate operates in our beloved Bay Area. 🌈

So next time you’re scrolling Instagram and see a DM from a real estate company, maybe, just maybe, it’s not spam, but your golden ticket to small business success.