Media Mayhem: How KQED is Fighting for Survival in the Trump Era

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The Bay Area’s beloved public media powerhouse KQED is facing a brutal financial storm that threatens to capsize its decades-long mission of informative journalism.
In a gut-punch announcement, the station revealed it’s slashing 15% of its workforce - about 45 employees - as funding sources dry up faster than a California drought. Corporate contributions are ghosting them, and the looming threat of Trump-era budget cuts is adding insult to injury.
The Numbers Don’t Lie
With a whopping $12 million deficit, KQED is in survival mode. Not only are they cutting jobs across every organizational level, but they’re also freezing pay raises and halting retirement plan contributions. Talk about a media apocalypse.
A Costly Gamble
Four years ago, KQED dropped $94 million on a swanky headquarters renovation - a decision that now looks about as smart as investing in Blockbuster stock. While the station claims this massive layoff will eliminate their deficit in just over a year, the tech-savvy Bay Area is watching with bated breath.
Resilience in the Face of Chaos
Despite the bleak outlook, KQED isn’t throwing in the towel. With some of the highest ratings in public media, this institution has weathered storms before. Here’s hoping they emerge stronger, more determined, and ready to keep the Bay Area informed.
AUTHOR: cgp
SOURCE: SFist