AI Just Crashed the Netflix Party (And Hollywood Will Never Be the Same)

Photo by Billy Freeman on Unsplash
Generative AI is no longer just a buzzword – it’s officially Hollywood’s newest behind-the-scenes star. Netflix just dropped a bombshell by revealing their first AI-powered visual effects sequence in an Argentine show called The Eternaut, and tech nerds and film geeks are losing their minds.
Netflix co-CEO Ted Sarandos spilled the tea during an investor call, explaining how their innovation team used AI to create a building collapse scene that would have been impossible on a typical indie show budget. The kicker? They completed the entire visual effects sequence 10 times faster than traditional methods.
The AI Revolution is Here
This isn’t just about saving time and money – it’s about democratizing high-end visual storytelling. Sarandos emphasized that generative AI represents an “incredible opportunity” to help creators make films and series better, not just cheaper. Translation: your favorite indie filmmakers might finally compete with big-budget blockbusters.
Beyond Special Effects
While this first implementation focused on visual effects, the implications are massive. Imagine AI helping with pre-visualization, shot planning, and even de-aging actors – technologies previously reserved only for mega-budget productions. The entertainment landscape is transforming faster than you can say “computer-generated magic”.
The Human Touch Remains
Despite the tech excitement, Sarandos noted that human creativity remains central. AI is a tool, not a replacement – a collaborative partner that empowers storytellers to push creative boundaries without breaking the bank.
Welcome to the future of filmmaking, where algorithms meet artistry, and imagination knows no budget constraints.
AUTHOR: cgp
SOURCE: Ars Technica