San Francisco’s latest tech disruptor is turning heads and breaking rules faster than you can say “venture capital”. Meet Cluely, the brainchild of 21-year-old Roy Lee, a startup that’s part AI tool, part viral content machine, and 100% unapologetic tech bro energy.

The “Cheat Everything” Manifesto

Lee’s mission? To create an AI assistant that helps you hack life’s most challenging moments - from job interviews to first dates. His tool acts like a digital wingman, whispering answers in your ear while you pretend to be completely natural. Think of it as ChatGPT’s rebellious, way more chaotic cousin.

Content is King (or CEO)

What sets Cluely apart isn’t just its technology, but its relentless pursuit of internet fame. With over 60 creators on payroll and a $100,000 camera setup, Lee is turning startup culture into a TikTok-ready spectacle. Their launch video - featuring Lee using the tool during a disastrous blind date - has racked up 13 million views.

The Startup Lifestyle

Cluely isn’t just a company; it’s a lifestyle. Working 12-hour days, expensing Hinge dates, and hosting epic parties that get shut down by police? Just another Tuesday for this crew of mostly college dropouts who are basically living the tech bro dream. Lee’s ultimate goal? A world where everyone has a Cluely chip embedded in their brain - because why not?