The NBA’s jersey game just got a whole lot more interesting, and we’re here for the chaos. Anh Phoong, the Bay Area’s cult-favorite billboard attorney, is making waves by slapping her law firm’s logo “GOT-PAIN” on the Sacramento Kings’ jerseys for the entire season.

From Billboards to Basketball

What happens when a local lawyer decides to level up her marketing game? Apparently, you get a jersey sponsorship that’s turning heads faster than a basketball spinning on a player’s finger. The Kings aren’t just playing basketball; they’re also making a statement about supporting female entrepreneurs.

Community Impact Beyond the Court

This isn’t just about ads. The “Purple Promise” campaign connected to this partnership is channeling proceeds to support organizations like Single Mom Strong and My Sister’s House, which help women and children in Sacramento. Phoong herself is clear about the mission: creating opportunities and visibility for women and girls.

Breaking Down the Marketing Move

With NBA jersey ads averaging around $10.8 million per year, Phoong’s strategic move is both bold and potentially budget-friendly. The Kings’ COO calls it an investment in community leadership, proving that sometimes marketing can actually mean something beyond just selling services.