Cannabis enthusiasts, get ready to geek out over a radical celebration of Northern California’s most legendary crop. The inaugural Mendo Cup is about to drop in Willits, and it’s not just another cannabis festival - it’s a rebellion against corporate cannabis takeover.

The Green Revolution Starts Here

Mendocino County’s cannabis growers are serving up some serious agricultural activism with this invite-only event. Imagine a gathering where 30 local small growers compete to prove who’s cultivating the most epic sun-grown cannabis, judged by certified “ganjiers” - yes, that’s a real title.

More Than Just a Competition

This isn’t your average weed contest. The Mendo Cup is a love letter to the Emerald Triangle’s cannabis culture, pushing back against high taxes and corporate monopolization. Event producer Nikki Lastreto isn’t just hosting a festival; she’s preserving a cultural legacy. “We are taking it back to the roots,” she declares, channeling the spirit of grassroots cannabis activism.

Keeping It Local and Authentic

With a sold-out crowd, craft booths, and an outdoor smoking lounge featuring local growers’ samples, the Mendo Cup is reclaiming the intimate, community-driven ethos of early cannabis celebrations like the Emerald Cup. It’s a testament to the resilience of NorCal’s small cannabis producers who refuse to be pushed out by big business.

The message is clear: Northern California’s cannabis culture isn’t just an industry - it’s a way of life.