In a world where budgets are tighter than skinny jeans and snacking feels like a luxury, major food brands are pulling out the ultimate weapon: celebrity power.

The snack industry is in crisis mode, with consumers cutting back on their favorite munchies faster than you can say “budget-friendly”. But fear not, because Bad Bunny, Selena Gomez, and even Walton Goggins are here to rescue your pantry.

Star-Studded Snack Salvation

Mondelēz International is leading the charge with some seriously strategic moves. Ritz, the 91-year-old cracker brand, isn’t just sitting pretty – they’ve recruited Bad Bunny to spice things up. Their collaboration isn’t just a marketing stunt; it’s a cultural revolution targeting the growing Latino demographic.

Sweet Collaborations

Oreo’s not far behind, partnering with Selena Gomez to create a horchata-inspired cookie that’s got Gen Z talking. This isn’t just about selling cookies; it’s about creating an experience that makes consumers feel connected to their favorite stars.

Spicy Marketing Moves

Doritos is taking a wild swing with Walton Goggins in a cheeky ad that parodies 1970s adult film tropes. Their “Golden Sriracha” flavor is more than just a snack – it’s a cultural moment waiting to happen.

These celebrity partnerships are more than just marketing gimmicks. They’re a lifeline for brands struggling to stay relevant in an economy where every dollar counts. By creating limited edition, star-powered products, these companies are giving consumers a reason to keep snacking – one delicious, celebrity-endorsed bite at a time.