Streaming platforms are a dime a dozen these days, but Tubi is making moves that are turning heads in the Bay Area tech world.

In a bold statement that screams “we’re not just another background app,” the decade-old streaming service is shaking up San Francisco’s office landscape by expanding its headquarters in SoMa. The company, known for its free, ad-supported content, is taking over a sweet 31,000 square foot space at 201 3rd St this fall.

More Than Just Another Streaming Platform

Tubi isn’t just playing catch-up in the streaming wars. With over 100 million active users and owning 2.2% of U.S. streaming traffic, they’re carving out a unique space between giants like Netflix and YouTube. Their secret weapon? Free content with strategically placed ads that won’t make you want to throw your remote.

Building the Next Generation of Tech Talent

But here’s where things get interesting. Tubi isn’t just expanding their office – they’re investing in future tech talent through their “Tubi Builders” mentorship program. Twenty early-career professionals will get an 18-month rotation that could turn into a full-time gig, proving that innovation isn’t just about content, but about nurturing talent.

A Commitment to Collaboration

Natasha Valani, Tubi’s chief people officer, isn’t just talking corporate speak. “We believe inspiration happens when brilliant minds connect,” she says. With 140 employees required to be in-office at least twice a week, Tubi is betting on the magic of in-person collaboration in an era of remote work.

So, tech enthusiasts and streaming addicts, keep your eyes on Tubi. They’re not just streaming content – they’re streaming innovation right into the heart of San Francisco.