We’ve all been there: peacefully binging our favorite show, then suddenly getting blasted by an ear-splitting commercial that could wake the dead. Well, California Governor Gavin Newsom just said “enough” and signed a bill that’s about to make streaming services play nice with our eardrums.

The Parental Rage Behind the Law

Sen. Tom Umberg wasn’t just fighting for his own sanity - he was inspired by his legislative director’s real-life baby drama. Imagine finally getting your infant to sleep, only to have a deafening ad shatter that hard-earned peace. Talk about nightmare fuel for exhausted parents.

What This Actually Means for Streamers

Starting soon, Netflix, Hulu, and other streaming platforms will have to keep their ads at the same volume as the shows you’re watching. It’s basically the digital equivalent of telling that one friend who always talks WAY too loud to use their indoor voice.

The law extends a federal rule from 2010 that TV and cable broadcasters already follow. So while the entertainment industry might grumble (they’ve donated over $200k to lawmakers since 2015), Californians are about to experience some serious audio zen.

Newsom himself couldn’t resist a cheeky quote, saying we “heard Californians loud and clear” - pun absolutely intended. And honestly? We’re here for this level of bureaucratic sass.