Dreamforce Is Coming: When Tech Bros Take Over SF Hotels and Your Wallet

Tech conference season is hitting San Francisco harder than a startup’s first funding round, and Dreamforce is about to turn hotel pricing into a capitalist fever dream.
With 45,000 attendees descending on the city, hotels are going absolutely bonkers with pricing that would make even venture capitalists wince. The cheapest room? A Holiday Inn near Oakland for a cool $500 per night. Want luxury? The St. Regis is charging a whopping $5,000, and the Four Seasons Presidential Suite will set you back a mind-blowing $20,000.
The Tech Conference Gold Rush
Salesforce’s annual tech extravaganza isn’t just about customer relationship management software - it’s a full-blown spectacle featuring CEOs from Google and Starbucks, plus A-list celebrities like America Ferrera and Jesse Eisenberg. Even Metallica is performing to raise funds for local children’s hospitals.
Airbnb: The Budget Savior
For those not wanting to sell a kidney for accommodations, Airbnb hosts are offering slightly more reasonable rates. Local host Peter Kwan notes most Dreamforce attendees get reimbursed anyway, so a $220 room beats a $1,400 Marriott any day.
The Economic Impact
Despite the eye-watering prices, Dreamforce brings serious economic juice to San Francisco. Last year, the conference generated $130 million in revenue - proving that tech conferences are basically the city’s financial superhero.
Welcome to San Francisco, where even budget hotels cost more than a Silicon Valley engineer’s monthly rent, and tech conferences are our economic lifeline.
AUTHOR: cgp
SOURCE: SF Standard