Forget Tinder, swiping right, and endless messaging – one San Mateo entrepreneur just redefined dating in the most Bay Area way possible.

The Billboard Bride

Lisa Catalano, a 42-year-old vintage clothing business owner, has launched a marriage campaign that would make Silicon Valley startup founders look subtle. Her strategy? Giant billboards along Highway 101 advertising her quest for a husband, complete with a custom website where potential suitors can apply.

Dating App? More Like Dating Trap

After losing her fiancé to a terminal illness in late 2023, Catalano decided traditional dating methods weren’t cutting it. Her requirements? Liberal-leaning, college-educated men between 35-45, who want a family and absolutely no recreational drugs. Sorry, cannabis enthusiasts – she’s not interested.

The Application Process

With over 350 applications received, Catalano is meticulously screening potential matches. Her advice? Actually read her website before applying. Pro tip for aspiring husbands: paying attention to details matters more than your profile picture.

In a dating landscape dominated by ghosting and endless scrolling, Catalano’s bold approach is a refreshing reminder that love might just require some creative marketing – Bay Area style.