Love is in the air! And just in time for Valentine’s Day, the beloved grocery chain has unleashed a new limited-edition lavender and pink mini insulated cooler bag, and as expected, shoppers are already in a frenzy to get their hands on one.

A Love Story Between Shoppers and Insulated Bags

Trader Joe’s has long been known for its cult-favorite reusable tote bags, but its limited edition insulated mini cooler bags have taken on a life of their own. First, the classic pink and blue mini cooler bags turned everyday shoppers into collectors. Then came the red and emerald edition, which had Trader Joe’s lovers in a chokehold. And now, for February, the retailer has embraced the season of love with a soft lavender and pink edition, making it the ultimate must-have for Trader Joe’s superfans (or anyone who just really enjoys an aesthetically pleasing way to keep their groceries cold).

The $3.99 mini cooler bag has already been spotted at multiple locations, but, as with most of Trader Joe’s seasonal gems, supply is limited. Some stores have even started implementing purchase limits to prevent resellers from wiping out inventory and flipping them on eBay for 10 times the price (yes, that actually happens).

The Internet Reacts: “Forget Flowers, I Want This Bag”

Over on Reddit, Trader Joe’s enthusiasts are buzzing about the new bag drop, with some calling it “the best colorway yet” and others lamenting that they can’t find one in stock. Instagram and TikTok are also flooded with videos of happy customers showing off their Valentine’s-themed mini cooler bags , because nothing says “romance” like a well-insulated grocery bag.

How to Score One (If You’re Lucky)

If history has taught us anything, it’s that Trader Joe’s fans will absolutely panic-buy anything in a limited edition color. Reports are already rolling in of shoppers lining up before stores open, eager to grab one before they inevitably sell out. And of course, because we can’t have nice things, scalpers have already started flipping them online for five to ten times the original price.

So, if you’re hoping to snag one, you’d better act fast, otherwise, you might find yourself debating whether a $3.99 cooler bag is really worth $25 plus shipping on eBay. Spoiler: It’s not. But that won’t stop people from paying it anyway.