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Art School Phoenix: How a Tech Billionaire Just Revived SF's Creative Soul

Making of a Fresco Showing the Building of a City mural by Diego Rivera at the San Francisco Art Istitute

Photo by pov_steve | License

In a plot twist that sounds like a Silicon Valley fever dream, the San Francisco Art Institute is rising from its financial ashes with a shiny new identity.

Laurene Powell Jobs, tech royalty and philanthropic powerhouse, has swooped in to rescue the 152-year-old institution from the brink of oblivion. Her investment group BMA-Institute purchased the campus for a cool $30 million, transforming it into the California Academy of Studio Arts (CASA) - because apparently, every cool institution needs a catchy acronym.

A New Creative Playground

The revamped school isn’t your typical higher education experience. With plans to host just 30 students annually in a one-year experimental program, CASA is positioning itself as an exclusive creative incubator. Think less traditional classroom, more artistic playground where emerging talents can experiment, connect, and grow.

Preserving Artistic Heritage

One of the most exciting aspects of this resurrection? The legendary Diego Rivera mural will remain intact and accessible to the public. Powell Jobs promises a space that “builds on the legacy and bold spirit of Black Mountain College,” which basically translates to: we’re keeping the soul of artistic innovation alive.

Beyond Credentials

Interestingly, CASA won’t be accredited - a bold move that suggests talent trumps traditional academic credentials. With mentorship from practicing artists and platforms for public engagement, this could be the alternative arts education model we’ve been waiting for.

San Francisco’s artistic landscape just got a major upgrade, proving once again that in this city, creativity never truly dies - it just gets a startup-style reboot.

AUTHOR: kg

SOURCE: SFist