Downtown SF's Hotel Drama: From Ghost Town to Glam Town

Photo by Steve Rhodes | License
San Francisco’s hotel scene just got a major plot twist that’ll make even the most jaded tech bro raise an eyebrow.
After two years of sitting empty like a forgotten startup pitch deck, the massive Hilton Union Square and Parc 55 hotels have finally found a buyer. These massive downtown properties, which defaulted on a whopping $725 million mortgage, are getting a second chance at life thanks to three New York-based hoteliers.
From Receivership to Revival
Newbond and Conversant, the mysterious hospitality heroes, are swooping in to rescue these prime real estate assets. While the sale price remains as secretive as a Silicon Valley non-disclosure agreement, the potential purchase signals something bigger: downtown San Francisco might actually be staging a comeback.
Tourism’s Unexpected Lifeline
With the Super Bowl and World Cup heading to the Bay Area next year, these hotels are perfectly positioned to cash in on the incoming wave of sports fanatics and tourists. The Convention and Visitors Bureau must be doing a happy dance right now.
Not Becoming Housing (Yet)
Contrary to earlier speculation, these hotels will likely remain hotels – meaning no emergency housing solution for SF’s perpetual housing crisis. But hey, at least something’s happening in our perpetually uncertain downtown landscape.
As Karl the Fog would say: sometimes, even abandoned hotels can find love in this crazy San Francisco real estate market.
AUTHOR: kg
SOURCE: SFist