Tech bros in San Francisco are hitting new levels of workplace insanity, and we’re here to dish the dirt.

The latest trend sweeping the tech world isn’t another AI breakthrough, but a soul-crushing work schedule that makes burnout look like a vacation. Welcome to the “996” era - working 9 am to 9 pm, six days a week, because apparently sleeping and having a life are for losers.

The Grind Never Stops

Researchers discovered something wild: San Francisco employees are now working more on Saturdays than ever before. One economist found that corporate credit card transactions spike from noon to midnight on weekends, proving that techies are trading weekend mimosas for spreadsheets and caffeine.

The Cult of Overwork

Startup founders are wearing their 72-hour work weeks like a badge of honor. One CEO proudly proclaimed his team’s mantra: “no drinking, no drugs, 996, lift heavy, run far”. Because nothing says personal fulfillment like turning your entire existence into a productivity algorithm.

The Reality Check

Critics are pushing back, arguing that this toxic work culture destroys creativity and alienates talented professionals. Some investors warn that building generational companies doesn’t happen by treating employees like disposable coding machines.

As one tech culture writer sarcastically noted, San Francisco is just discovering what Chinese tech workers have known for years - that 996 is basically corporate slavery with better snacks. Buckle up, because the next stage is rumored to be “007” - working literally around the clock.

Welcome to the future, where your job is your personality and burnout is a personality trait.