Get ready for a sports spectacle that’ll make your wallet weep and your FOMO go into overdrive. The Bay Area is about to become the global playground for ultra-wealthy sports enthusiasts, with the Super Bowl and World Cup hitting our region in 2026.

These aren’t just games - they’re exclusive, multi-thousand-dollar experiences that make Coachella look like a community festival. Imagine dropping $28,000 to not just watch the game, but to get a private Sting concert, rub shoulders with NFL legends, and sip pinot in Napa like you own the vineyard.

Luxury Sports Tourism Takes Over

On Location, the official hospitality partner, is selling packages that are basically golden tickets to sporting nirvana. Want to be on the 50-yard line with access to premium lounges? That’ll be several months’ rent, please. British tourists are especially hyped, with packages starting at a cool $14,600 that include flights, hotels, and the chance to live out their ultimate American sports fantasy.

Party Central

But wait, there’s more! Sports Illustrated’s legendary Super Bowl party is returning, promising 5,000 attendees, celebrity sightings, and tickets that cost more than some people’s monthly income. We’re talking potential appearances by Tom Brady, Jeff Bezos, and Kim Kardashian - because nothing says “sports” like Hollywood royalty.

Global Spotlight on the Bay

Beyond the glitz, these events are a massive reputation rehab for San Francisco. International travelers will get a curated glimpse of our city, potentially forgetting all those viral stories about tech exodus and urban challenges. Tourism leaders are banking on these global events to showcase the Bay Area’s resilience and cool factor.

Bottom line: If you’re not dropping five figures on a sports experience, are you even living in the Bay Area?