Los Angeles is buzzing, and no, it’s not just the traffic. The Golden State Warriors, not satisfied with just shooting hoops, are now aiming for the music charts as well. Yes, folks, this iconic NBA team has made history as the first to launch its own record label, Golden State Entertainment. And what better way to kick it off than with their debut album “For the Soil,” featuring a lineup of Bay Area heavyweights?

With hip-hop royalty like E-40, Too Short, Saweetie, G-Eazy, Goapele, LaRussell, and Larry June on the tracklist, this album is dropping just in time for the All-Star Game weekend right here in San Francisco. Talk about being in the right place at the right time!

P-Lo, the mastermind behind the album and a diehard Warriors fan, is taking his turn at the mic while producing this sonic journey. The collaboration with EMPIRE has resulted in a project that feels both fresh and deeply rooted in the Bay’s vibrant music scene. “A basketball team with a record label? Unheard of, right?” exclaimed P-Lo, who will also be gracing the stage at an NBA All-Star tipoff party at Thrive City.

With palpable excitement, Warriors guard Gary Payton II shared his enthusiasm: “To be the first team to have a music company? That’s pretty dope. I know P-Lo’s got this covered with talented Bay Area artists, and it’s something real to look forward to”.

P-Lo didn’t just sit back and let this happen; he rolled up his sleeves and got to work, producing the nine-track masterpiece that’s all about community and innovation. David Kelly, the executive who crafted Golden State Entertainment from the ground up, saw an opportunity for the Warriors to blend hip-hop culture and basketball in an authentic way. “Hip-hop and basketball go hand in hand in the culture,” Kelly stated, and honestly, who can argue with that?

While other teams have dabbled in collaborations with artists (looking at you, Drake and Jay-Z), the Warriors are smashing through the backboard with their comprehensive approach to merging sport and sound. Kelly first pitched this audacious idea years ago, and now it’s finally coming to life.

As the album drops and the All-Star festivities roll in, we can’t help but feel that the Warriors are not just playing a game, they’re changing the game. Here’s hoping this is just the beginning of a revolution in how we enjoy sports and music, one beat at a time!