Subscribe to our Newsletter
Foggy Frontier | Est. 2025
© 2025 dpi Media Group. All rights reserved.

Alexa's Getting Chatty: Prepare for Your AI Assistant to Start Selling You Stuff

iPhone 12 Pro Home Screen with Apple Store, Amazon and Netflix apps.

Photo by James Yarema on Unsplash

Tech giant Amazon is about to turn your friendly neighborhood AI assistant into a walking, talking billboard. 🙄

In a move that screams late-stage capitalism, Amazon’s CEO Andy Jassy casually dropped the bombshell that Alexa+ might start serving up ads during conversations. Because apparently, we don’t get enough targeted marketing in our lives already.

The Money Behind the Microphone

Let’s talk numbers. Alexa has cost Amazon a whopping $25 billion over four years, and they’re desperate to turn this digital money pit into a revenue stream. Their brilliant solution? Interrupt your smart home conversations with product pitches.

From Assistant to Advertising Platform

Jassy euphemistically described this as “helping people find discovery” - which is corporate speak for “we’re going to try to sell you stuff while you’re asking about the weather”. Echo Show devices already display ads, and now they want to bring that “magic” to conversational AI.

The Privacy Apocalypse Continues

Beyond just ads, Alexa+ is positioning itself as an e-commerce powerhouse that’ll book restaurant reservations, track groceries, and recommend streaming content. Because who doesn’t want their AI assistant to be part personal shopper, part marketing machine?

Tech bros, take note: your “innovative” solution is just another way to squeeze profit from our digital interactions. Welcome to the future, where even your conversations are for sale.

AUTHOR: kg

SOURCE: Ars Technica