Apple's AI Strategy: Snoozing While Silicon Valley Sprints

Photo by BoliviaInteligente on Unsplash
Tech giant Apple just dropped its latest AI updates at WWDC, and let’s be real – it’s giving major “too little, too late” vibes.
While competitors like Meta, OpenAI, and Microsoft are going full throttle in the AI race, Apple’s taking baby steps with what they’re calling “Apple Intelligence” – which honestly sounds more like a marketing buzzword than an actual breakthrough.
The Slow and Steady Approach
Craig Federighi, Apple’s software chief, announced they’re “opening up access” to their on-device language model for third-party developers. Translation? They’re letting other nerds play in their AI sandbox, but still keeping things pretty controlled.
ChatGPT: Apple’s New Frenemy
In a move that screams “we’re trying,” Apple’s partnering with OpenAI to integrate ChatGPT’s image generation and code completion tools. They’re promising user data won’t be shared without permission – because apparently, that’s supposed to impress us in 2025.
The Wait and See Game
Right now, Apple Intelligence feels more like a placeholder than a game-changer. While other tech companies are pushing boundaries, Apple seems content to tiptoe around the AI revolution. Will their cautious approach pay off, or will they be left in the digital dust? Only time will tell.
One thing’s for sure: Siri better start taking some serious AI lessons, or she might find herself permanently unemployed.
AUTHOR: mls
SOURCE: Ars Technica