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LeBron's AI Nightmare: When Deepfakes Get Weird(er) Than Your Wildest Dreams

two hands touching each other in front of a blue background

Photo by Igor Omilaev on Unsplash

The AI world just got served a technical foul by NBA superstar LeBron James, and honestly? It’s about time.

In a bold move that’s making tech bros sweat, King James’ legal team dropped a cease-and-desist letter on FlickUp, the company behind Interlink AI - a tool that’s been generating some seriously bizarre videos featuring high-profile athletes. We’re talking next-level uncomfortable content that makes Black Mirror look like a children’s cartoon.

When AI Goes Too Far

The platform’s Discord community was gleefully churning out deepfake videos of NBA players in scenarios so wild they’d make your grandma blush. One particularly cursed video featured LeBron with a pregnant belly, while another depicted Sean “Diddy” Combs in a deeply inappropriate scenario with Stephen Curry that racked up 6.2 million views on Instagram.

Legal Smackdown Incoming

FlickUp’s founder Jason Stacks basically admitted defeat faster than a rookie getting dunked on, removing all realistic people from the software within 30 minutes of receiving the legal notice. His Instagram caption “I’m so f**ked” says everything you need to know about how this went down.

The Bigger Picture

This isn’t just about LeBron. Celebrities like Taylor Swift and Scarlett Johansson have been battling unauthorized AI-generated content, with Congress slowly waking up to create protective legislation. The NO FAKES Act and Content Origin Protection Act are stepping up to try and stop this digital identity theft.

So here’s the tea: AI might be revolutionary, but it’s not the wild west. And LeBron just proved he’s not here for these pixel-perfect privacy violations.

AUTHOR: mb

SOURCE: Mashable