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Tim Cook's AI Obsession: How Apple Wants to Dominate the Tech World (Again)

Apple CEO Tim Cook reflects on the lesson from Steve Jobs' biggest flop: 'Be intellectually honest — and have the courage to change' (AAPL)

Photo by marcoverch | License

Apple’s tech titan Tim Cook is on a mission to make sure his company doesn’t get left behind in the AI gold rush. In a recent all-hands meeting that sounds more like a rallying cry than a corporate pep talk, Cook basically told his employees that AI is Apple’s destiny – and they’re going to grab it with both hands.

The Late Bloomer Strategy

Cook isn’t shy about admitting Apple has never been first to the party. “We’ve rarely been first,” he candidly told employees, pointing out how Apple wasn’t the first to create PCs, smartphones, tablets, or MP3 players. But here’s the kicker: they were the ones who made these technologies cool and mainstream.

The AI Ambition

With a mix of determination and swagger, Cook declared, “Apple must do this. Apple will do this. This is sort of ours to grab”. Translation? Get ready for an AI revolution, Apple-style. While competitors have been racing ahead, Apple has been quietly preparing its Apple Intelligence features, and now they’re ready to make some noise.

The Road Ahead

Despite some delays in upgrading Siri, Cook seems confident that Apple will transform AI just like they’ve transformed every other tech category. His message is clear: being late doesn’t mean being irrelevant. In fact, for Apple, it might just mean being better.

Stay tuned, tech enthusiasts. The AI battle is just getting started, and Apple’s just warming up.

AUTHOR: cgp

SOURCE: TechCrunch