The Swiftie universe is in full detective mode, and this time they’re not hunting for hidden album messages , they’re calling out potential AI shenanigans.

Taylor Swift’s recent promotional campaign for “The Life of a Showgirl” has fans buzzing, but not for the reasons you might expect. A series of mysterious promotional videos featuring 12 orange doors across global cities has sparked a heated debate about artificial intelligence usage.

The AI Witch Hunt

Fans quickly took to social media, wielding the hashtag #SwiftiesAgainstAI, pointing out bizarre video glitches like disappearing objects and physics-defying transformations. These digital sleuths suspect generative AI might have been used in creating the promotional content , a move they see as totally off-brand for an artist known for her meticulous artistic vision.

Why Fans Are Pressed

This isn’t just random internet drama. Swift has been vocal about artists’ rights and has personally experienced the dark side of AI through unauthorized deepfakes. Her fans feel using AI in promotional materials contradicts everything she stands for, especially given the technology’s problematic habit of training on copyrighted work without consent.

The Swift Response (Or Lack Thereof)

As of now, Swift and her team have remained silent on the AI speculation. The controversial videos have been pulled from YouTube, but the speculation continues. Fans are demanding transparency, arguing that for an artist who hand-paints props and carefully curates her aesthetic, these AI-suspected videos feel like a major misstep.

Whether this is a tempest in a teapot or a legitimate concern remains to be seen. But one thing’s certain: you do NOT want to get between a Swiftie and their principles.