In the heart of Danville, a local entrepreneur is wagging the tail of the pet food industry, and it’s not just about treats anymore. Mike Wickman, founder of Champs Dog Treats, is on a mission to transform how Bay Area dog parents think about their furry friends’ snacks.

Local Love, Canine Style

Wickman isn’t just selling dog treats; he’s creating a community-driven experience that goes beyond the traditional online shopping model. By partnering with local breweries like Canyon Club Brewery, he’s reimagining where and how pet owners discover delicious rewards for their four-legged companions.

Breaking the Online Shopping Cycle

In an era of Amazon Prime and instant delivery, Wickman is betting on something radical: human connection. His strategy? Encourage dog owners to step away from their screens and into local mom-and-pop shops, supporting neighborhood businesses while picking up premium treats for their pups.

More Than Just a Snack

Champs Dog Treats represents more than just another pet product. It’s a statement about community, local entrepreneurship, and the evolving relationship between Bay Area businesses and their customers. By creating treats that appeal to both dogs and their socially conscious owners, Wickman is proving that sometimes, the best innovations start small - and furry.