In the wild world of pandemic pivots, one Spanish actor turned a family legacy into liquid gold, and LeBron James was ready to take a shot.

Diego Osorio wasn’t just another aspiring entrepreneur; he was a storyteller with agave in his veins. When COVID-19 shut down bars and tasting events, most would have thrown in the towel. But not Osorio. Instead, he was about to transform his great-grandfather’s immigration tale into a spirited business venture.

A Legendary Investment

Imagine getting a random call from King James himself. That’s exactly what happened to Osorio when LeBron dialed up, casually asking, “Is the tequila any good?” Spoiler alert: It was more than good. It was a business breakthrough waiting to happen.

From Spain to Shelf

Osorio’s family history reads like a cross-continental adventure. His great-grandfather traveled from Spain to Mexico, carrying sherry wine barrels that would eventually become the signature vessel for Lobos 1707 tequila. Talk about generational hustle.

Star-Studded Spirits

With LeBron’s investment, the floodgates opened. Suddenly, celebrities like Maverick Carter, Draymond Green, and even Arnold Schwarzenegger were lining up to be part of this tequila revolution. What started as a pandemic passion project became a nationwide liquor store staple, proving that sometimes, the best business moves happen over an unexpected phone call.

Now, when you pour a glass of Lobos 1707, you’re not just drinking tequila, you’re sipping on a story of immigration, innovation, and star power.