Well, well, well. Just when you thought the Fyre Festival saga couldn’t get any more chaotic, Billy McFarland is back with another plot twist that would make reality TV producers green with envy.

After the catastrophic 2017 festival that became an internet meme and documentarian’s dream, McFarland is now attempting to sell the Fyre Festival brand like a used car with questionable mileage.

The Comeback No One Asked For

McFarland claims he’s selling the brand because it’s “bigger than any one person” - which is rich, coming from the guy who single-handedly transformed a luxury festival concept into the most infamous event failure in modern history. In a statement dripping with entrepreneurial delusion, he described Fyre as “one of the most powerful attention engines in the world”.

A Serial Entrepreneur’s Second Chance?

Let’s not forget this is the same person who spent time in federal prison for wire fraud related to the original festival. Apparently, seven months in solitary confinement was his startup incubator, where he dreamed up Fyre Festival 2.0.

The Brand is Up for Grabs

Now, McFarland is essentially hosting a “going out of business” sale for the Fyre brand, inviting potential buyers to “execute the vision” and “make history”. Translation: Someone please save me from my own spectacular failure.

Whether this is a genuine attempt at redemption or just another marketing stunt remains to be seen. One thing’s certain: the tech and festival worlds are watching with a mixture of horror and morbid fascination.