In a move that’s simultaneously bizarre and brilliant, Emmy-nominated actress Sydney Sweeney has partnered with Dr. Squatch to create a soap that’s literally infused with her bathwater. Yes, you read that right.

The Bath Water Heard 'Round the Internet

Fans of the “Euphoria” star have long joked about wanting her bathwater, and now they can actually own a piece of Sweeney’s personal hygiene routine. The limited-edition soap, aptly named “Sydney’s Bathwater Bliss,” will be available for just $8 per bar, with only 5,000 bars being produced.

A Marketing Masterstroke

Dr. Squatch isn’t just selling soap; they’re selling an experience. The medium-grit bar combines pine bark extract, exfoliating sand, and literal drops of Sweeney’s bathwater. The scent? A PNW-inspired blend of pine, Douglas fir, and earthy moss that promises to transport you straight to the Pacific Northwest.

More Than Just a Gimmick

Sweeney herself sees this as more than just a quirky marketing stunt. “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she told press. The collaboration aims to spark conversation and encourage self-care in the most unexpected way possible.

For the 100 lucky winners selected through Dr. Squatch’s giveaway, this soap isn’t just a product, it’s a conversation starter, a collector’s item, and possibly the weirdest beauty trend of 2025.