In a world where marketing strategies are getting weirder by the minute, The Habit Burger & Grill just dropped a campaign that’s equal parts thirst trap and leafy green nutrition. Buckle in for a wild ride of muscular men, chicken salads, and UFC gym vibes.

Salad Revolution: Not Your Mom’s Lunch

Forget everything you thought you knew about salads. The Habit is here to challenge those sad, wilted lettuce stereotypes with two mouthwatering new options: the Mango Miso Crunch and the Harvest Chopped Salad. We’re talking romaine, cabbage slaw, golden beets, and enough protein to make your fitness tracker do a happy dance.

Beefcake Meets Greens

In a stroke of marketing genius (or madness), The Habit is partnering with UFC Gym to create a “Hot Dads of Habit x UFC Gym” pin-up calendar. Yes, you read that right. Shirtless dads posing next to perfectly crafted salads – because nothing says “healthy lifestyle” like chiseled abs and crisp vegetables.

Josh Peck: From Sitcom Star to Salad Spokesman

Enter Josh Peck, the nostalgic “Drake & Josh” heartthrob, now promoting this epic salad campaign. Picture him installing car seats and grilling, all while low-key advertising that these salads are anything but basic. The calendar drops July 1st, and we’re already marking our calendars.

Prices range from $10.69 to $12, proving that peak dad bod comes with a premium price tag. Who said eating greens can’t be a flex?