In the world of celebrity side hustles, Meghan Markle just dropped another mic-drop moment with her latest venture: a rosé that’s selling faster than concert tickets.

The Duchess of Sussex isn’t just dabbling in wine - she’s making waves in Napa Valley with her “As Ever” brand, which sold out in under an hour despite a three-bottle minimum purchase. Talk about exclusivity goals.

From Royal to Winemaker

Fairwinds Estate, the winery behind Markle’s new libation, isn’t just any old vineyard. They’re the cool kids who make custom wines for celebrities and universities, including a cheeky Cabernet for the “Yellowstone” crew and some tunes-supporting vino for Barry Manilow.

The Business of Buzz

Markle’s strategy seems brilliantly calculated. By creating instant “scarcity” and involving herself deeply in the wine’s creation - reportedly tasting multiple blends with friends - she’s generating serious buzz. It’s a marketing move that would make Silicon Valley startup founders take notes.

Wine, Shine, and Bottom Line

While some might side-eye her entrepreneurial efforts, the numbers don’t lie. Celebrity alcohol brands are serious cash cows, with Brad Pitt’s rosé valued at $500 million and George Clooney selling his tequila brand for a cool billion. Meghan’s just getting started, and we’re here for the ride.