The holiday coffee wars have officially begun, and Starbucks just dropped the cutest weapon in its arsenal - a bear-shaped drinking vessel that’s already causing more chaos than a Grande Peppermint Mocha on Black Friday.

The internet is losing its collective mind over the Glass Starbucks Bearista Cold Cup, a 20-ounce teddy bear wearing a chic green knitted beanie that promises to bring “instant joy to every sip”. Priced at $29.95, this little critter is becoming the most coveted holiday accessory faster than you can say “venti”.

Bear-y Intense Competition

Desperate fans are already declaring war on social media, with one TikToker dramatically announcing, “I will fight you for it,” after calling his local Starbucks to reserve this must-have merch. The cup’s popularity is so wild that resale sites like eBay and Mercari are seeing prices skyrocket to $139 - more than four times its original cost.

Collector’s Fever

The Bearista Cup isn’t just a drinking vessel; it’s a cultural moment. People who don’t even drink coffee are plotting their Starbucks conquests, proving that in 2025, it’s not about the beverage - it’s about the flex. Starbucks itself is leaning into the madness, playfully responding to comments and fueling the hype.

The Holiday Merch Madness

While the bear cup steals the spotlight, Starbucks is dropping additional holiday swag, including a Hello Kitty collaboration and the classic Red Cup Day on Nov. 13. But let’s be real - nothing’s capturing hearts quite like this adorable bear wearing its little green beanie.

Get ready to witness grown adults battling over a cute cup - because capitalism and cuteness make for the most entertaining spectator sport.