Valencia Street Just Told Big Fitness Chains: Not Today, Corporate Pilates!

The fitness world just got served a hot slice of San Francisco attitude, and Club Pilates is definitely not feeling the burn.
In a classic David versus Goliath showdown, the SF Planning Commission has effectively body-slammed a proposed Club Pilates studio on Valencia Street, proving once again that our city takes “local” seriously. The proposed studio, part of a massive 1,300-store chain, was hoping to squeeze into a vacant storefront - but local business owners had other plans.
When Local Wins
The proposed studio’s owners, Carrie Wu and CJ Liu, argued they would operate independently. But Valencia Street wasn’t buying it. “It’s about building a brand on Valencia and taking it out into the world. It’s not taking a national brand and bringing it to Valencia,” said Ron Elder, owner of Hi-Hat pizza shop, dropping the mic on corporate ambitions.
The Landlord’s Lament
Storefront owner Molly Fong expressed frustration, noting how difficult it is to find tenants. “I was very disappointed as an owner,” she told reporters, highlighting the complex dance between local character and economic reality. Apparently, even potential cannabis shop tenants were less appealing than this fitness franchise.
What’s Next?
The saga isn’t over. The Pilates studio’s proprietors can still appeal to the SF Board of Supervisors. But for now, Valencia Street remains a bastion of independent spirit - one rejection at a time. Corporate fitness chains, take note: San Francisco doesn’t mess around when it comes to preserving neighborhood character.
AUTHOR: pw
SOURCE: SFist