Hotel Name Drama: When Tourists' GPS Becomes Their Worst Nightmare

Photo by Frank Holleman on Unsplash
San Francisco’s hospitality scene just got a whole lot spicier, and we’re here for the drama. Two hotels on the same street are locked in an epic name-based battle that’s driving tourists absolutely bonkers.
The Grove Inn, a historic Victorian gem nestled in Hayes Valley, is fighting tooth and nail against the Inn on Grove after nearly 100 confused travelers showed up at the wrong hotel. What sounds like a minor mix-up has escalated into a full-blown trademark lawsuit that’s got everyone talking.
A Tale of Two Hotels
General manager Josh Zimmermann isn’t playing around. After realizing guests were consistently booking the wrong hotel, he discovered the Inn on Grove allegedly wanted $75,000 to change their name. Instead of paying up, he decided to take them to court. Talk about petty - but we’re totally here for it.
The Name Game
The hotels aren’t just geographically close - they’re practically name twins. Located just four blocks apart, both appear in the same Google search results, creating a perfect storm of tourist confusion. The Grove Inn, with its rich history dating back to the Gold Rush, seems particularly protective of its brand reputation.
Tourist Chaos
Front desk employee Mark Slater describes the situation as “a second of utter confusion” where exhausted travelers just want to collapse into bed after long flights. The mix-up has become so common that the Grove Inn is meticulously documenting each incident.
With San Francisco’s tourism industry already struggling, this hotel name drama might just be the chaotic entertainment we didn’t know we needed. Stay tuned, because this legal battle is far from over.
AUTHOR: cgp
SOURCE: SF Standard