Messi Mania: How a Soccer Superstar is Turning San Jose into a Ticket Tornado

Soccer fans in the Bay Area are losing their minds over Lionel Messi’s upcoming match at PayPal Park, and trust us, it’s not just another game.
The eight-time Ballon d’Or winner is making his San Jose debut, and ticket prices are so wild they’ll make your wallet weep. We’re talking a jaw-dropping $405 for the cheapest seats - and that’s before Ticketmaster decides to sprinkle some extra fees on top.
When Soccer Meets Silicon Valley Pricing
The Earthquakes’ president Jared Shawlee isn’t even trying to hide the hype. He straight-up admitted this game has more demand than their All-Star matches, national team showdowns, and stadium opening combined. Talk about a flex.
Budget-Friendly Messi Viewing Options
If you’re not ready to sell a kidney for tickets, the Earthquakes have a cheeky workaround. Buy a season ticket, and you’ll snag entry to the game for way less than those crazy resale prices. Some spots are even reserved to ensure the “Messi effect” doesn’t just become a one-game wonder.
The Pre-Game Party
Before the main event, there’s a free Steve Aoki concert in downtown San Jose. Because nothing says “soccer prep” like an electronic music blowout. The Earthquakes are clearly playing the long game, treating this as a warm-up for the 2026 World Cup.
Whether you’re a die-hard soccer fan or just here for the spectacle, one thing’s certain: Messi is turning a mid-week soccer match into the hottest ticket in town.
AUTHOR: kg
SOURCE: SF Standard