In the chaotic universe of March Madness, the unexpected often steals the spotlight. Meet Amir Khan, a 22-year-old student manager for the McNeese State Cowboys whose recent viral fame has taken social media by storm, not by hitting three-pointers or making game-winning shots, but by carrying a boom box with style.

If you’ve been drooling over video clips of the Cowboys’ shocking upset over No. 5 Clemson, you’re not alone, Khan’s got the moves and the music to match. As the authentic hype man of his team, he strutted onto the court with hip hop blaring and his own rendition of Lud Foe’s “In & Out” echoing through the arena. It’s like he was born to make the NCAA Tournament unforgettable.

With their victory marking a historic first win in the NCAA Tournament, it seems like everyone wants to ride the Amir wave. He became the first known basketball manager to land a Name, Image, Likeness (NIL) deal, securing lucrative sponsorships from places like Buffalo Wild Wings and Insomnia Cookies. Snacks and sports, talk about a dream combo!

The cheers didn’t stop there. During the game, McNeese cheerleaders and player Sincere Parker rocked custom socks featuring Khan’s face. Yes, you read that right, his face! There’s no denying it; the boy’s a walking meme at this point, and we love it.

Khan’s journey started when he applied for a volunteer manager role, driven by his admiration for Cowboys head coach Will Wade, whom he previously cheered for at LSU. Since then, he’s become an essential part of the team, showing up at the crack of dawn to manage drills while simultaneously maintaining his newfound fame.

“It’s been absolutely surreal,” Khan said, reflecting on his rise from behind the scenes to center stage during the madness. Both adored and recognized, he captures the chaotic spirit of college basketball and the underdog triumph at its core.

Next up? The Cowboys face off against No. 4 Purdue in the second round on Saturday. Who knows, maybe Khan will score big again, this time for his team. We’ll be watching, boom box and all!

So here’s to Amir Khan, a living reminder that even in sports, the best stories often come from those who are the unsung heroes!

Stay tuned, because the March Madness saga is just getting started, and we’re here for it all.