Tech bros have officially crossed a line, and we’re not having it. 🚫

Nexon’s latest game, The First Descendant, just pulled a sketchy move that’s got the gaming community seriously side-eyeing their marketing tactics. Imagine scrolling through TikTok and realizing the “influencers” promoting a game are literally AI-generated fakes - with zero consent from real creators.

The AI Influencer Invasion

The game’s marketing team thought it would be totally cool to use AI-generated “streamers” in their TikTok ads, complete with uncanny valley vibes and suspiciously robotic scripts. But wait, it gets worse. They didn’t just create fake influencers - they straight-up deepfaked a real horror game streamer, DanieltheDemon, making it look like he was promoting their game.

Digital Identity Theft

DanieltheDemon was NOT here for this digital identity theft. He called out the game developers for stealing his viral video, using AI to manipulate his mouth movements, and inserting their own game narrative. Talk about a massive breach of digital consent.

Corporate Damage Control

Nexon’s response? Classic tech corporate deflection. They claimed these were user-submitted ads through TikTok’s Creative Challenge program and promised an “investigation”. Translation: we got caught, and now we’re doing damage control.

The gaming community isn’t buying it. Fans are calling out the lazy, unethical marketing that prioritizes AI shortcuts over genuine creator relationships. Welcome to 2025, where AI might just steal your entire professional persona without breaking a digital sweat. 🤖