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AI Selfies Are About to Get Weird: Snapchat's Brand New Ad Invasion

An artist's illustration of artificial intelligence (AI). This image explores generative AI and how it can empower humans with creativity. It was created by Winston Duke as part of the Visualising AI project launched by Google DeepMind.

Get ready for the most META selfie experience yet. Snapchat is rolling out Sponsored AI Lenses that’ll transform your boring selfies into wild, brand-endorsed digital dreamscapes. 🤳

The AI Selfie Revolution

Imagine taking a selfie and suddenly being transported into a completely AI-generated scene, all courtesy of your favorite brands. Tinder and Uber are already jumping on this bizarre bandwagon, letting users create personalized images that scream “look at me” with unprecedented digital weirdness.

How It Actually Works

Snap’s new tech analyzes your face and plops you into preset AI-generated scenarios faster than you can say “filter”. We’re talking up to 10 different experiences within a single lens, which means endless opportunities for digital narcissism. The company claims this eliminates old-school 3D and VFX design, making brand content production quicker and potentially more chaotic.

The Millennial Marketing Madness

Brands are salivating over this new format because users are spending more time engaging with these AI lenses compared to traditional ads. Translation? You’re about to become an unwitting marketing experiment, one selfie at a time. Whether it’s Tinder helping you manifest your “2025 Dating Vibe” or Uber giving you a quirky Thanksgiving transformation, corporate creativity knows no bounds.

Welcome to the future of digital self-expression - sponsored, AI-powered, and completely unhinged.

AUTHOR: kg

SOURCE: TechCrunch