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Egg Freezing Revolution: How One Startup is Making Fertility Accessible (Without Breaking the Bank)

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Photo by Debby Hudson on Unsplash

The biological clock is real, and it doesn’t care about your startup grind or student loan debt.

Enter Cofertility, the fertility startup that’s basically saying “we see you” to millennials and Gen Z who want kids someday, but not right now. Founded by Lauren Makler, a former Uber exec who knows a thing about disrupting industries, this company offers a radical solution: freeze your eggs for free by donating half of them to someone else trying to build their family.

The Fertility Hustle

Let’s talk numbers. Egg freezing typically costs between $10,000 to $15,000 - which is basically a down payment on a tiny San Francisco studio or a year’s worth of overpriced avocado toast. Cofertility’s model flips the script by connecting women who want to preserve their fertility with intended parents seeking donor eggs.

Breaking Down Barriers

What makes this startup different? They’re normalizing egg donation and making it more accessible. About 55% of their donors have graduate degrees, proving that smart, ambitious women are taking control of their reproductive futures. The process isn’t just transactional; it’s about creating connections and removing the stigma around alternative paths to parenthood.

The Bigger Picture

Makler’s vision goes beyond just a business model. She’s challenging the outdated narratives around fertility, egg donation, and what it means to become a parent. In a world where career and personal goals often compete with biological timelines, Cofertility offers a refreshing, empowering approach to family planning.

Bottom line: Your eggs, your choice - and now, potentially, your free fertility preservation.

AUTHOR: pw

SOURCE: TechCrunch