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Silicon Valley's Worst Nightmare: How Big Tech is Stalking Your Every Digital Move

A world of technology

Photo by Maxim Hopman on Unsplash

Privacy is dead, and big tech killed it. Meta and Yandex just dropped the most invasive tracking technique that makes your digital footprints look like a neon sign in Times Square. 🕵️‍♀️

In a digital world where your personal data is more exposed than a reality TV star, these tech giants have found a sneaky way to connect your web browsing to your app identities on Android devices. Think you’re anonymous? Think again.

The Digital Surveillance Scheme

Researchers discovered that Meta and Yandex are exploiting browser-to-app communication channels, essentially creating a digital highway that tracks your every online move. Their trackers - Meta Pixel and Yandex Metrica - are embedded in millions of websites, silently collecting data without user consent.

The Privacy Invasion Playbook

Here’s the wild part: these trackers can link your web browsing history to your Facebook or Instagram account, even in private browsing mode. More than 75% of websites using these trackers don’t even ask for your permission. Talk about digital violation!

The Fight Back

Some browsers like DuckDuckGo and Brave are already blocking these invasive trackers. But the researchers warn this is just a temporary band-aid. The real solution? Massive platform-level changes that actually respect user privacy.

Bottom line: If you’re using Android and want to stay somewhat anonymous, maybe it’s time to uninstall those Facebook and Instagram apps. Your digital privacy might depend on it.

AUTHOR: cgp

SOURCE: Ars Technica