In a world where marketing stunts are getting wilder by the minute, a local classifieds startup just took things to explosive new heights. Ditchit, a company that probably wants your attention more than you want to sell your old toaster, decided the best way to make a splash was to literally blow up a piece of tech history.

From Office Conversation to Desert Detonation

What started as a seemingly innocent “wouldn’t it be cool” office conversation turned into a full-blown marketing spectacle. These tech enthusiasts purchased a 500-pound Twitter bird logo from Elon Musk’s auction for a cool $34,000, because apparently, that’s just how startups roll these days.

Marketing Madness or Genius?

Ditchit didn’t just buy the sign - they transported it to Orange County, then drove a caravan of branded Cybertrucks to the Nevada desert for what can only be described as the most extra marketing moment of 2025. Their convoluted message? Something about “free expression” and local marketplaces - because nothing says “sell your used stuff” like explosives and tech nostalgia.

The Aftermath

Now, they’re auctioning off the blown-up pieces of the Twitter bird, proving that in the world of tech marketing, nothing is too ridiculous. Will someone actually pay money for exploded tech memorabilia? In the Bay Area, stranger things have happened.

The stunt might not make you rush to sell your vacuum cleaner on Ditchit, but it definitely got our attention - and isn’t that the point of marketing in 2025?