TikTok Users Ditch for Chinese App Xiaohongshu: A Rebellion Against the Ban

In a drama worthy of a Netflix series, TikTok users across the U.S. are staging a digital farewell party as they flock to the Chinese app Xiaohongshu, affectionately dubbed “Red Note” by some. This mass exodus, inspired by the threat of TikTok’s ban, has made Xiaohongshu the hottest new trend in town—not too shabby for a platform that many thought was just another social media nobody.

So, what’s causing this mass migration? Well, peering through the fog of legalese, the U.S. Supreme Court is about to decide whether TikTok must sever ties with its Chinese parent company, ByteDance, or risk being booted off American devices by January 19. Spoiler alert: people are not taking this news lying down. Instead, they’re dusting off their passports (the virtual kind) and joining the Xiaohongshu resistance.

Affectionately referred to as “TikTok refugees,” these users are making a statement that their digital presence can’t be so easily snatched away. TikTok’s loyal fans are sprinting to Xiaohongshu and embracing the hashtags like they’re on fire: #tiktokrefugee is heating up faster than California’s summer. The app has quickly rocketed to the top of the App Store, proving that discontent can actually drive downloads.

Xiaohongshu, which translates to “Little Red Book,” is a multifaceted platform that combines e-commerce and social media—perfect for the Gen Z lifestyle of incessant shopping for aesthetic beauty products while posting quirky videos. Though it’s enjoyed widespread popularity in China, with around 300 million monthly active users (mostly young women seeking product reviews and travel tips), it appears the app is ready to cross the ocean and make friends with American users.

One such user, Alexis Garman, a 21-year-old from Oklahoma, hopped on the Xiaohongshu train and was met with a welcoming vibe, filled with compliments on her makeup and cheeky comments about espionage. “I like your makeup!” one user celebrated, while another jokingly threatened to become a digital spy for their pet cat. The camaraderie on Xiaohongshu is palpable, as these American and Chinese users bond over their mutual love for achieving influencer status.

Enticed by the thrill of trolling their own government, users are creating video content that lays bare their mission: they’re there to learn about China, dispelling vendettas propagated by Uncle Sam. Some users have even offered to teach Chinese or help with English homework. Because if there’s one thing we can agree on, it’s that we’re all just trying to scroll through life without facing censorship, judgment, or that dreaded app banning.

Despite the looming specter of potential censorship and surveillance, users are enthusiastically diving into the unknown, proving that digital borders can’t separate our collective thirst for creativity and connection. So, whether it’s TikTok, Xiaohongshu, or whatever comes next, remember this: you can take our apps, but you can’t take our hashtags.

AUTHOR: cjp

SOURCE: NBC Bay Area