Vinyl is getting a glow-up, and it’s smaller than your coffee cup. 🎶

The music world is about to get disrupted by a new player called Tiny Vinyl, a 4-inch record format that’s giving streaming-era artists a physical way to drop music without committing to a full album. Launched by music industry veterans Neil Kohler and Jesse Mann, this micro-record is designed for the TikTok generation who want instant, collectible music memories.

The Streaming Era’s New Vinyl

Unlike traditional 12-inch records that demand an epic listening session, Tiny Vinyl lets artists release just a couple of tracks. Perfect for emerging musicians or those who prefer dropping singles over full albums. With Target backing the launch and over 40 titles ready to hit shelves, this format is positioning itself as the cool new kid in music merchandising.

More Than Just a Novelty

Early adopters like alt-country duo The Band Loula are already seeing the potential. They’ve been selling these miniature records at merch booths for $15, giving fans a unique keepsake that’s more memorable than a streaming link. And yes, they actually play on standard turntables - no special equipment needed.

The Collector’s Dream

Record collectors are buzzing about this format, seeing it as a nostalgic throwback to cassette singles while offering something genuinely innovative. With vinyl sales continuing to climb, Tiny Vinyl might just be the bridge between digital streaming and physical music collection that the industry didn’t know it needed.

Get ready to downsize your vinyl and upgrade your music experience, Bay Area music lovers! 🎧