Move over, basic Kens! LeBron James is about to turn the doll world upside down with his swaggy new Kenbassador status.

Mattel just dropped the most hyped plastic icon since, well, Ken himself - and this time, it’s all about King James. In a collaboration that screams “breaking barriers,” the NBA legend is the first professional athlete to get his own Ken doll, complete with a tunnel-ready fit that would make fashion influencers weep.

More Than Just a Doll

This isn’t just about creating another collectible. The LeBron James Kenbassador doll is a statement piece that represents hope, inspiration, and the possibility of dreaming big. Priced at $75, the doll comes decked out in a custom varsity jacket, “We Are Family” tee, Nike Terminator High sneakers, and even includes Beats headphones - because even dolls need their pre-game playlist.

Giving Back in Style

Mattel’s not just selling dolls; they’re making a difference. For every doll sold at Target between April 14-19, they’ll donate a copy of LeBron’s children’s book “I Am More Than” to Save the Children. It’s like retail therapy, but with a social conscience.

Breaking Stereotypes, One Doll at a Time

What makes this collaboration revolutionary isn’t just the doll itself, but what it represents. LeBron, a kid from Akron who became a global icon, is showing young people that representation matters. As he puts it, this is about “inspiring dreams and showing kids that they, too, can achieve greatness”.

So whether you’re a basketball fan, a doll collector, or just someone who appreciates breaking cultural boundaries, this LeBron Ken doll is more than plastic - it’s a movement.