In the riveting drama of McDonald’s breakfast menu, where eggs usually lead to squawk-worthy price hikes, our golden arches are finally doing something right. To celebrate the iconic Egg McMuffin reaching a half-century mark (yep, it’s been a crispy, cheesy ride since 1975), the fast-food giant has announced they won’t be charging us an arm and a leg for eggs on their special $1 Egg McMuffin Day this Sunday.

The McDonald’s team, led by its USA President Joe Erlinger, is on a mission: to remind us that breakfast isn’t just a meal; it’s a sacred tradition. We get it, morning munchies matter more than you think. Customers will be able to snag an Egg McMuffin or a Sausage McMuffin with Egg for just a buck through the app, which means brunching on a budget is back in style.

For those of you shaking your heads at the rising grocery prices and the infamous egg-flation, McDonald’s is treating you like royalty. Unlike some of their competitors, looking at you, Denny’s, who are cashing in on the current nationwide egg shortage, McDonald’s is swearing off the surcharge scandals. You can roll up for your breakfast and walk away with your wallet intact. Just so we’re clear, McDonald’s promises that their eggs are 100% cage-free and sourced right here in the good ol’ U.S. of A. Because hey, who wants ethically questionable eggs before noon?

This move comes as a bit of a shock, especially since the fast-food giant recently reported its worst quarterly sales drop since the pandemic took a bite out of us all. Yes, they’re struggling, but not in a way that translates to pricing us out of eggy goodness. Their shares are rising (up by about 6% this year), so maybe they’re onto something with this grassroots (or should we say “grassy?”) approach.

As we gear up for a Sunday of indulgence, it’s a reminder that even in a capitalist world, where profit often trumps better customer experiences, one can still find an egg-citing deal (sorry, not sorry) sometimes. So set your alarms, download that app, and prepare those taste buds for egg-ceptional savings this weekend!

Get your $1 Egg McMuffin while the lasts, you deserve it!