Hollywood royalty Nicole Kidman just can’t escape her viral AMC Theatres commercial, and honestly, who would want to? The actor recently addressed the internet’s obsession with her cinematic love letter during an Allure interview, dropping the ultimate mic-drop question: “Are we still talking about that?”

From Meme to Movie Magic

Kidman revealed the commercial was born during COVID-19, a time when the film industry desperately needed some love. “We did this because we owe this to our industry and to cinema,” she explained, proving that sometimes spontaneity creates cultural gold. Wearing a Michael Kors suit and zero overthinking, Kidman inadvertently created a pop culture moment that would take on a life of its own.

The Unexpected Viral Phenomenon

The commercial, which has been viewed over a million times on YouTube and even parodied on Saturday Night Live, became an unexpected internet sensation. Kidman’s husband Keith Urban confirmed they never anticipated the cultural impact, noting it was simply about supporting movie theaters during challenging times.

Hollywood’s Most Unexpected Brand Ambassador

What started as a simple promotional video transformed Kidman into an unlikely cinema spokesperson. “I’m a paying member of the public who goes to the movie theaters with huge enthusiasm,” she declared, embodying the passionate moviegoer we all aspire to be. Her genuine love for cinema shines through, making her viral moment feel less like an advertisement and more like a heartfelt tribute to the big screen.