San Francisco’s beloved food truck phenomenon, Off the Grid, is about to turn a sleepy Union Square storefront into a holiday foodie paradise that’ll make your taste buds dance.

After 15 years of rolling around the city and serving up delectable street eats, Off the Grid is taking a bold leap into the world of brick-and-mortar with their first-ever pop-up holiday market. Nestled in the former Uniqlo space at 111 Powell Street, this 30,000-square-foot culinary playground promises to be more than just another food event.

A Feast for All Senses

Founder Matt Cohen isn’t just planning a food market – he’s creating an immersive experience that blends art, music, and gastronomy. “We’re transforming a vacant storefront into a festive holiday market that brings together food, art, and music,” Cohen explains, hinting at something way more exciting than your standard holiday pop-up.

Revitalizing Downtown, One Bite at a Time

This venture is part of Mayor Daniel Lurie’s Vacant to Vibrant program, which aims to breathe life back into downtown’s empty storefronts. By hosting innovative pop-ups like Off the Grid’s market, the city is proving that creativity and community can transform even the most neglected spaces.

More Than Just a Food Market

While details are still sparse, one thing’s certain: this isn’t your typical holiday market. With promises of experiential art, live music, and a curated selection of street food, Off the Grid is set to deliver a multi-sensory experience that captures San Francisco’s vibrant, innovative spirit.

Expect the market to open before Thanksgiving and stick around until the new year, giving locals and visitors alike plenty of time to indulge in this unique culinary celebration.