San Francisco’s Union Square is getting a glow-up, and it’s all thanks to two rebellious tech journalists who decided bookstores are their new rebellion. Paul Carr and Sarah Lacy, veterans of Silicon Valley’s media wars, are transforming empty storefronts into literary sanctuaries with their charmingly named “The Best Bookstore in Union Square”.

After conquering the bookstore scene in Palm Springs during the pandemic, this power couple is bringing their magic to the city’s struggling retail landscape. Their secret weapon? Leveraging city programs like Vacant to Vibrant, which has transformed 26 empty spaces into thriving businesses.

From Tech Muckrakers to Book Mavens

Their journey isn’t just about selling books - it’s a middle finger to the tech industry’s soulless expansion. Having spent years critiquing Silicon Valley’s excesses, Carr and Lacy are now creating community spaces that feel authentically San Franciscan.

A Renaissance in Retail

Union Square is no longer just a playground for luxury brands. With local businesses like Dandelion Chocolate and Nooworks popping up, the district is reclaiming its neighborhood spirit. The couple sees this as more than a business venture - it’s urban regeneration with literary flair.

Books Are Back, Baby

Contrary to digital doomsday predictions, independent bookstores are thriving. With print book sales surging and 200 new bookstores opening nationally last year, Carr and Lacy are riding a wave of literary renaissance that feels distinctly hopeful.

Their grand opening promises to be a delightful mess of books, wood, and pure entrepreneurial chaos - and honestly, we’re here for it.